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- Type: Cola
- Manufacturer: Coca-Cola Company
- Country of Origin: United States
- Introduced: April 23, 1985
- The New Coke initiative officially ended on July 10, 1985
- Discontinued: 1992
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In 1985, the Coca-Cola Company introduced a new product that they had developed called New Coke. It was in response to their wanning popularity and competition from PepsiCo. It was said to have a sweeter taste and less carbonation by some, but the end result was a consumer backlash that led to the product's demise in less than 3 months.
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History
On April 19, 1985, it was made public that Coca Cola would be making an announcement the following day. Although it wasn't confirmed at that time, many believed, including PepsiCo, that a change had been made in Coke's formula.On April 23, the product was officially released to the public. At first the product was received well, but due to Pepsi's anticipation of what the announcement would be, they were able to counteract the public's positive reception of New Coke.
On July 10 of that same year Coca Cola reverted back to their previous formula. Since then it has undergone several name changes, the most current being Coke.
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New Coke Questions
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Do you like Coke Zero? 4 AnswersUnfortunately I am a soda junkie, I love Coke Zero and love Cherry Coke Zero even more, the only other soda that competes is Diet Dr. Pepper. However, I highly ... read more -
How many bubbles are inside a can of coke before it is opened? 9 AnswersNone. Bubbles only appear once the can is opened. http://wiki.answers.com/Q/What_makes_Coke_fizzy read more -
Is it okay for my wife to drink Diet Coke during her (our) pregnancy? 7 AnswersHi irishstephen, i understand how you may feel rearding this situation and if it is at least one per day it is ok, but there is still better beverage for drinki... read more
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