• Netflix is a mail-order DVD rental service. Customers select movies or television shows online and receive the disks in the mail. Discs are returned using pre-paid shipping envelopes, included with each mailing.

    In June of 2009, Netflix CEO Reed Hastings became vocal about looking ahead to the future. Hastings is thinking ahead to the online film market, which he believes will overcome his mail order DVD business within the next four years. Netflix has seen its stock more than double since October of 2008.http://online.wsj.com/article/SB124570665631638633.html When it released its first quarter earnings on April 23, 2009, the company reported a 68 percent increase in profits.Wall Street Journal: Netflix Profit Surges 68% (April 23, 2009)

  • The Service

    Using the Netflix website, customers select the movies they want to rent and add them to their personal queue. Netflix then delivers the movies (anywhere between one and four at a time, depending on the specifics of the selected service plan) in the order that they appear in on the list queue. Users are allowed to keep the movies for as long as they want and are never charged late fees. When users return the movies they have, the next set of movies at the top of their queue is delivered.Official Site: Netflix: How it Works

  • Blu-Ray Rentals

    In March of 2009, the company introduced new rates for rentals of Blu-Ray discs. Previously, adding the ability to rent Blu-Rays had cost customers an extra $1 per month. This price has now been raised, and is tiered depending on the customer's previous rental plan. Many customers will see their rate raised to $3-$4.PC World: Netflix Raises Blu-ray Rates (March 30, 2009) The new rates go into effect April 27.

  • Streaming Video

    Netflix introduced streaming video to its lineup, allowing users to instantly watch a selection of shows over a high-speed internet connection on a Windows computer or compatible set-top device. The new Samsung Blu-ray player will include Netflix streaming.CrunchGear: Streaming Netflix Movies on your Samsung... (October 23, 2008)

  • Used DVDs No Longer For Sale

    On November 3, 2008 Netflix announced that November 30 would be the last day customers could buy used DVDs on its site. Previously Netflix had offered used DVDs for sale at steep discounts, but the company has decided "to spend the extra time focusing on continually improving our core rental business" rather than maintaining the resale section of its website.The Official Netflix Blog: Ending sales of previously viewed DVDs... (November 3, 2008)

  • Shipping Problems

    On August 12, 2008, Netflix announced that due to unspecified technical problems, it was having difficulties shipping orders to approximately 1/3 of its customers. As of August 14, the issue had not been resolved, but Netflix representatives assured customers that they would resume regular shipping as soon as possible and provide credits to those who had been affected by the delays.Netflix Community Blog: Netflix Shipping Delay (August 12, 2008)Los Angeles Times: Netflix queues up major delay in shipping DVDs (August 14, 2008)

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