October is the National Breast Cancer Awareness Month in the United States. A pink ribbon is worn and used to signify awareness for breast cancer and to encourage women to have annual mammograms and monthly self breast examinations.
Susan G. Komen for the Cure
October is Breast Cancer Awareness Month.
This video talks about the history of NBCAM, and how far the campaign for breast cancer awareness has come. When the campaign first started, even using the word 'breast' in a local newspaper or on television was not allowed.