MyPoints

MyPoints is a premier online shopping program, offering its members rewards from America's top stores, restaurants and travel providers. Since 2005, MyPoints has been providing online sampling solutions to the market research industry. Specifically, MyPoints provides targeted, qualified respondents for participation in a wide variety of research studies.

MyPoints began as a class project at the [[University of California]'s Haas School of Business in 1996. Over the next ten years, MyPoints grew until it became the Internet's preeminent loyalty-driven, direct marketing company. At the heart of MyPoints business model is the idea that if you value your customers, they will value you in return.http://www.mypointscorp.com/ The company serves more than 40 million registered accounts, including 3.5 million pay accounts as of March 31, 2008http://www.classmates.com/cm/company/info.jsp

MyPoint's base of 7.5+ million double opt-in, U.S. emailable members (350K+ Canadian)

1. Targeting:Members are profiled by up to 500 data points allowing for accurate targeting and higher completion rates:
2. Segments such as consumers, IT professionals, B2B managers and ethnic groups
3. Robust respondent history for reuse and recontact requirementshttp://www.mypointscorp.com/

• Digitas

• Upromise

• Webloyalty.com