The 2010 MTV Video Music Awards, or MTV VMAs, aired live on September 12, 2010, on MTV. Comedienne and television star Chelsea Handler was the host. Nominations for the 2010 MTV Video Music Awards were announced on August 3, 2010. Lady Gaga garnered the most nominations, with 13, and wins, with eight. Her video for "Bad Romance" won for Video of the Year, Best Female Video, Best Pop Video, Best Choreography in a Video, Best Editing in a Video, Best Direction in a Video and Best Dance Video. Gaga's "Telephone," which features Beyonce, also won for Best Collaboration.http://buzzworthy.mtv.com/2010/08/03/2010-mtv-vma-nominee-list-lady-gaga-eminem/ Fans could vote for their favorite VMA-nominated artists on the website through September 12, 2010.http://www.mtv.com/news/articles/1644956/20100803/lady_gaga.jhtml

The VMAs honor artists whose videos have had a major impact on the music industry over the past year. In 2010, the VMAs returned to Los Angeles, California, taking place at the Nokia Theater. The 2009 VMAs were held in New York City.http://www.mtv.com/ontv/vma/2010/ The 2009 event was perhaps best defined by an incident in which rapper Kanye West dissed Taylor Swift after her win for Best Female Video, taking the stage during her acceptance speech to share his thoughts on who should have won the award, which in his opinion was Beyonce.http://www.mtv.com/news/articles/1621389/20090913/west_kanye.jhtml

Mahalo previews the 2010 MTV Video Music Awards, including the record-setting 13 nominations for pop artist Lady Gaga, the most ever for a performer at a single MTV Video Music Awards. Gaga completes against herself in the Video of the Year category with her hit "Bad Romance" going up against "Telephone," a collaboration with Beyonce.

Lady Gaga received a record 13 MTV VMA nominations in 2010, including Video of the Year for "Bad Romance". Her 13 "Moonmen" nominations are the most ever for a single artist in a VMA year. Of her multiple nominations, Lady Gaga said she was both "honored" and "proud."http://www.billboard.com/news/lady-gaga-earns-record-13-mtv-vma-nominations-1004107346.story#/news/lady-gaga-earns-record-13-mtv-vma-nominations-1004107346.story

Eminem was another multiple MTV VMA nominee, with eight nominations. Eminem received nominations for Best Male Video and Video of the Year for "Not Afraid," the first single from his 2010 album Recovery.http://buzzworthy.mtv.com/2010/08/03/2010-mtv-vma-nominee-list-lady-gaga-eminem/

Newcomers who were nominated for 2010 MTV VMAs included Ke$ha, Justin Beiber, Jason Derulo and Florence + The Machine.http://www.mtvpress.com/2010VMA/ Ke$ha, Beiber and Derulo competed with Broken Bells and Nicki Minaj in the Best New Artist category, with Bieber taking home the award.http://buzzworthy.mtv.com/2010/08/03/2010-mtv-vma-nominee-list-lady-gaga-eminem/

Video of the Year

• 30 Seconds to Mars — "Kings and Queens"
• B.o.B featuring Hayley Williams — "Airplanes"
• Eminem — "Not Afraid"
• Florence and the Machine — "Dog Days Are Over"
• Lady Gaga — "Bad Romance" -- WINNER
• Lady Gaga featuring Beyonce — "Telephone"

Best Male Video

• B.o.B featuring Hayley Williams — "Airplanes"
• Jason Derulo — "In My Head"
• Drake — "Find Your Love"
• Eminem — "Not Afraid" -- WINNER
• Usher featuring Will.i.am — "OMG"

Best Female Video

• Beyonce featuring Lady Gaga — "Video Phone"
• Ke$ha — "Tik Tok"
• Lady Gaga — "Bad Romance" -- WINNER
• Katy Perry featuring Snoop Dogg — "California Gurls"
• Taylor Swift — "Fifteen"

Best New Artist

• Justin Bieber featuring Ludacris — "Baby" -- WINNER
• Broken Bells — "The Ghost Inside"
• Jason Derülo — "In My Head"
• Ke$ha — "Tik Tok"
• Nicki Minaj featuring Sean Garrett — "Massive Attack"

Best Pop Video

• Beyonce featuring Lady Gaga — "Video Phone"
• B.o.B featuring Bruno Mars — "Nothin' on You"
• Ke$ha — "Tik Tok"
• Lady Gaga — "Bad Romance" -- WINNER
• Katy Perry featuring Snoop Dogg — "California Gurls"

Best Rock Video

• 30 Seconds to Mars — "Kings and Queens" -- WINNER
• Florence and the Machine — "Dog Days Are Over"
• MGMT — "Flash Delirium"
• Muse — "Uprising"
• Paramore — "Ignorance"

Best Hip-Hop Video

• B.o.B featuring Hayley Williams — "Airplanes"
• Drake featuring Kanye West, Lil Wayne and Eminem — "Forever"
• Eminem — "Not Afraid" -- WINNER
• Jay-Z featuring Swizz Beatz — "On to the Next One"
• Kid Cudi featuring MGMT and Ratatat — "Pursuit of Happiness"

Best Dance Video

• Cascada — "Evacuate the Dancefloor"
• David Guetta featuring Akon — "Sexy Chick"
• Enrique Iglesias featuring Pitbull — "I Like It" Jersey Shore Version
• Lady Gaga — "Bad Romance" -- WINNER
• Usher featuring Will.i.am — "OMG"

Best Collaboration

• 3OH!3 featuring Ke$ha — "My First Kiss"
• Beyonce featuring Lady Gaga — "Video Phone Extended Remix" -- WINNER
• B.o.B featuring Hayley Williams — "Airplanes"
• Jay-Z and Alicia Keys — "Empire State of Mind"
• Lady Gaga featuring Beyonce — "Telephone"

Breakthrough Video

• Dan Black — "Symphonies"
• The Black Keys — "Tighten Up" -- WINNER
• Coldplay — "Strawberry Swing"
• Gorillaz featuring Bobby Womack and Mos Def — "Stylo"

Best Direction in a Video

• 30 Seconds to Mars — "Kings and Queens" - Bartholomew Cubbins
• Eminem — "Not Afraid" - Rich Lee
• Jay-Z and Alicia Keys — "Empire State of Mind" - Hype Williams
• Lady Gaga — "Bad Romance" - Francis Lawrence -- WINNER
• Pink — "Funhouse" - Dave Meyers

Best Choreography in a Video

• Beyonce featuring Lady Gaga — "Video Phone" - Frank Gatson Jr., Phlex and Bryan Tanaka
• Lady Gaga — "Bad Romance" - Laurie Ann Gibson -- WINNER
• Lady Gaga featuring Beyonce — "Telephone" - Laurie Ann Gibson
• Janelle Monae featuring Big Boi — "Tightrope" - Janelle Monae and the Memphis Jookin Community
• Usher featuring Will.i.am — "OMG" - Aakomon "AJ" Jones

Best Special Effects in a Video

• Dan Black — "Symphonies" - Corinne Bance and Axel D'Harcourt
• Eminem — "Not Afraid" - Animaholics VFX
• Green Day — "21st Century Breakdown" - Laundry
• Lady Gaga — "Bad Romance" - Skulley Effects VFX
• Muse — "Uprising" - Sam Stevens -- WINNER

Best Art Direction in a Video

• 30 Seconds to Mars — "Kings and Queens" - Marc Benacerraf
• Beyonce featuring Lady Gaga — "Video Phone" - Lenny Tso
• Eminem — "Not Afraid" - Ethan Tobman
• Florence + the Machine — "Dog Days Are Over" - Louise Corcoran and Aldene Johnson -- WINNER
• Lady Gaga — "Bad Romance" - Charles Infante

Best Editing in a Video

• Eminem — "Not Afraid" - Ken Mowe
• Lady Gaga — "Bad Romance" - Jarrett Fijal -- WINNER
• Miike Snow — "Animal" - Frank Macias
• Pink — "Funhouse" - Chris Davis
• Rihanna — "Rude Boy" - Clark Eddy

Best Cinematography in a Video

• Eminem — "Not Afraid" - Chris Probst
• Florence + the Machine — "Dog Days Are Over" - Adam Frisch
• Jay-Z and Alicia Keys — "Empire State of Mind" - John Perez -- WINNER
• Lady Gaga — "Bad Romance" - Thomas Kloss
• Mumford & Sons — "Little Lion Man" - Ben Magahy

Tr3s Latino Artist of the Year

• Aventura -- WINNER
• Camila
• Daddy Yankee
• Pitbull
• Shakira
• Wisin & Yandel