Motorola Super Bowl Ad

This commercial features a 1984-esq world where all technology is the same and creativity is stifled. Void of dialogue, the score builds to hopeful note as leading man sporting the only clothing the differentiates from the masses, still it is only a lackluster grey compared to the white sterile suits. Clutching his Xoom Android Tablet, he watches a woman from afar. The 1-minute commercial, meaning a $6 million commercial, ends with the two meeting thanks to the creative and endearing video he leaves on her tablet. 

Motorola is one of the companies that will hold a Super Bowl commercial in 2010. Motorola is a telecommunications company based in Illinois. It's main business is the production of wireless mobile handsets but it also designs and sells other wireless network infrastructure equipment.http://www.crunchbase.com/company/motorola. The latest mobile phones that the company has been unveiling are powered by Google's mobile-phone operating system, Android.

This year Motorola will feature a commercial during Super Bowl XLIV. The company released a teaser video for the commercial (see below). The video zooms in on a bathtub and ends with a logo of Motoblur. In another version of the teaser video, it appears that a women is disrobing in order to build more anticipation.http://phandroid.com/2010/01/27/motorola-teases-superbowl-ad-leaves-us-wondering/ Viewers will have to wait until Super Bowl Sunday in order to see the actual commercial. Due to the logo that appears, it is believed that Motorola will advertise the Motoblur service and/or an Android-powered device. Motoblur is built on Android.

Motoblur is a proprietary service that aggregates social networking data such as Facebook and Twitter updates, and streams that content to the phone in real time. Motorola introduced Motoblur late last year with the Cliq phone, available through T-Mobile. http://www.chicagotribune.com/business/chi-biz-motorola-devour-feb3,0,7762360.story

Motorola is planning to launch 20 Android smart phones in an ambitious plan, most of which will run Motoblur. Devices include the Droid and the Backflip. The latest phone unveiled is Devour, which has a touchscreen and slide-out keyboard. We could only speculate which phone (or phones) the commercial will promote, but we can be assured that it will be promoted strongly. A 30-second commercial during Super Bowl XLIV is estimated to be worth $2.5 to $3 million.