Montana-based anti-drug organization, the Montana Meth Project, created a horrifying advertising campaign on the risks associated with methamphetamine abuse.
Started by billionaire Thomas Siebel, the Montana Meth Project aims to speak to the society's youth to scare them from trying the devastating substance. The project takes the approach of kids talking to kids to hopefully better resonate with the target audience.ABC News: Gritty Meth Ads Are Turning Heads (March 30, 2006)
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Thomas Siebel on the Montana Meth Project
"The ads are disturbing. They're gripping. They're attention getting. This is a disturbing subject ... This is difficult to sugarcoat, OK, this is about disease and degradation."ABC News: Gritty Meth Ads Are Turning Heads (March 30, 2006)
Featured Video
Montana Meth Project Controversy and Criticism
- Missoula Independent: What’s wrong with this picture? (2006)
References
Fast Facts
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Campaign Type
Anti-Drug
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Founded
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Founder
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Object
Reduce Methamphetamine Use
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Target Audience
Teenagers
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Number of Ads
16
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Mode of Action
Scare Tactics
