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• Dreamworks' 3D animation film Monsters vs. Aliens has secured a 90-second Super Bowl XLIII commercial that will air on February 1, 2009. At an estimated $3 million per 30 seconds, it is said to be the largest and most expensive 3D commercial ever.

• Fast Facts

  1. Airs: February 1, 2009
  2. Network: NBC
  3. Length: 90 seconds
  4. Airs near the end of the second quarter
  5. Studio: Dreamworks
  6. Requires 3D glasses to view
  7. Estimated cost of $3 million per 30 seconds
  8. Partnering with Intel and Sobe Lifewater for its spot
  9. Features clips from film, Sobe Lifewater's "lizards" and NFL players

• The Glasses

  Pepsi and American Paper Optics are providing 125 million pairs of 3D glasses needed in order to watch the commercial. The glasses are completely free and can be picked up at any local large retailer. Intel and Sobe Lifewater have supplied additional funds for the mass distribution of the glasses.

• The Movie

  Monsters vs. Aliens is a 3D computer animated film produced by the successful Dreamworks Animation studio. Scheduled for a March 27, 2009 release date, it features the voice of Reese Witherspoon as Susan Murphy who morphs into a 50-foot tall giant after beings struck by a meteor. The government decides to quarantine her with other captured monsters and space creatures to keep the American people safe.

• Related Pages on Mahalo

  Monsters vs Aliens | Super Bowl XLII | Monsters vs Aliens Trailer | Super Bowl Ads 2009 | Dennys Super Bowl Ads | Doritos Super Bowl Ad | Medium Super Bowl Ad | Battle for Terra | Planet 51 | Cloudy With a Chance of Meatballs

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