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- Airs: February 1, 2009
- Network: NBC
- Length: 90 seconds
- Airs near the end of the second quarter
- Studio: Dreamworks
- Requires 3D glasses to view
- Estimated cost of $3 million per 30 seconds
- Partnering with Intel and Sobe Lifewater for its spot
- Features clips from film, Sobe Lifewater's "lizards" and NFL players
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Dreamworks' 3D animation film Monsters vs. Aliens has secured a 90-second Super Bowl XLIII commercial that will air on February 1, 2009. At an estimated $3 million per 30 seconds, it is said to be the largest and most expensive 3D commercial ever.
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The Glasses
Pepsi and American Paper Optics are providing 125 million pairs of 3D glasses needed in order to watch the commercial. The glasses are completely free and can be picked up at any local large retailer. Intel and Sobe Lifewater have supplied additional funds for the mass distribution of the glasses. -
The Movie
Monsters vs. Aliens is a 3D computer animated film produced by the successful Dreamworks Animation studio. Scheduled for a March 27, 2009 release date, it features the voice of Reese Witherspoon as Susan Murphy who morphs into a 50-foot tall giant after beings struck by a meteor. The government decides to quarantine her with other captured monsters and space creatures to keep the American people safe.
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Monsters vs Aliens Super Bowl Ad Video
- Hulu: Monsters vs. Aliens (Time: 1:30)
- YouTube Video: Monsters vs. Aliens Super Bowl Halftime Promo (Time: 1:02)
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Monsters vs Aliens Super Bowl Ad Questions
Who is the officier in the Monsters vs Aliens Super Bowl Ad? 1 AnswerStephen Colbert does the voice of The President of the United States. read more
What did you think of the Monsters vs Aliens Super Bowl Ad? 2 AnswersThe Monsters vs. Aliens Super Bowl Ad was okay. It didn't make me want to rush out and see the movie but the fact that it was in 3D was kinda cool...if only I h... read more
Is the Super Bowl Cheetos ad too adult? 4 AnswersActually I thought it was rather funny. Granted I would not want my kids doing that to someone else, but alas it was funny. read more
Which of the five finalist Doritos Super Bowl Ads do you like the best? 2 AnswersI'm not a big football fan, so for me Super Bowl ads are the best part of the Super Bowl. And sadly, none of the five finalist Doritos ads seem really great. Bu... read more
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