Monster.com, one of the top leading career websites, will air one 30-second spot during Super Bowl XLIV. The commercial served to drive viewers to their official website to enter a contest with the NFL and Monster.com to win the title of "Director of Fandemonium". Thirty-two winners were selected among the applicants and flown to New York for a series of interviews. Though it is not a legitimate offer of employment, the prize package includes $100,000 and inclusion in various NFL activities.
The second ad featured by the company is a short sketch, which details the signs that you may not have a job you love and it is time to leave it.
Contest Details
The winner for the title of Director of Fandemonium will be involved in various aspects of the NFL as well as winning $100,000. Announcement of an official NFL draft pick, selection of a play at the 2010 Pro Bowl and being on the field for the coin toss ceremony are on the list of perks for the prize package. The wording for the entire contest may suggest actual employment by Monster.com and the NFL though the details of the offer outline that it says within the contest boundaries. Details are available on www.nfl.monster.com, the official website for the contest.
References
Fast Facts
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Super Bowl XLIV
February 7, 2010
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Network
NBC
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Fact:
Ad debuted during two-minute warning of the first half
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Contestants can visit the official website to enter for the "Ultimate Dream Job"
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Fact:
NFL and Monster.com are partnering for the "position" of "Director of Fandemonium"
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Fact:
Contest details outline that it is not an offer of employment
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Fact:
$100,000 prize winnings
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Key skill for position is a love of football
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Will be employed by the "Department of Fandemonium"
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Winner will announce a NFL draft pick, select a play during the 2010 Pro Bowl and be on-field during the ceremonial coin toss
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Fact:
Monster.com has not advertised during the Super Bowl since 2004
