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- Viral marketing campaign called the "Mojave Experiment"
- Users were asked to rate the Microsoft Windows Vista program
- Most gave a bad review of VistaOfficial Site: The "Mojave Experiment"
- Users then sampled a demonstration of the "new" program
- They believed they were using a new Microsoft OS
- 140 people were polledOfficial Site: The "Mojave Experiment" Facts
- On a scale of 1-10, Vista rated an average of 4.4Official Site: The "Mojave Experiment" Facts
- The "Mojave" OS rated an average of 8.5Official Site: The "Mojave Experiment" Facts
- 90% of users rated "Mojave" higher than VistaOfficial Site: The "Mojave Experiment" Facts
- After the demonstration, it was revealed that "Mojave" was actually Vista
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The Mojave Experiment is a viral marketing campaign from Microsoft. The campaign features videos of people who were tricked into believing that they were using the "next Microsoft OS, codenamed 'Mojave,'" when in fact they were using Microsoft Windows Vista.VentureBeat: The Mojave Experiment. What is Microsoft up to in San... (July 28, 2008)
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Mojave Experiment Questions
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Simple Magnetic theory experiment? 2 AnswersThere are two interesting experiments for your kids. They would really enjoy doing these projects . they are simple and easy to do.Hope your kids enjoy. Magneti... read more -
Did anyone have an experience with the cash for clunkers program that they would like to share? 1 AnswerI have not had any experience with it and today was the first I heard of it (I saw a commerical for it). Interested in hearing about how it works though... read more
view more questions...
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On Twitter Powered by Twitter
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@EisenbergEffect Office Web Apps? Mojave Experiment website? Microsoft is also a pretty big Silverlight consumer... http://is.gd/5nG5U
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