Mobile ads are messages delivered to a user's mobile phone to help promote products and services. Mobile ads can be delivered in several formats within mobile devices. Advertising is in high demand because the reach is worldwide, there are 4 times more mobile phones than PCs. Most new devices are GPS enabled and allow advertisers to target customers by geography. The main consumer concern with mobile advertising is privacy, many users reject the notion of unsolicited offers.
Fast Facts:
- Mobile phones worldwide: nearly 4 billion
- Mobile advertising to reach $11 billion by 2011
- Nokia recently launched its Mobile Advertising Alliance
Mobile Advertising Services
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Why are college students annoyed with mobile advertising?(1 Answer)
A:
Because mobile ads are annoying. College students though are notoriously low on funds and usually willing to do an annoying thing for money.
What are the factors that will make Mobile advertising a big hit?(1 Answer)
A:
Here are my key factors for mobile ad success: 1) Relevance of the ad offer to the potential customer 2) Quality of the offer to the potential customer ...
