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- Aied: February 1, 2009
- Network: NBC
- Length: 1 second
- Super Bowl XLIII
- Product Slogan: "Good, honest beer at a tasty price"
- Launched official site with other variations of ad as well as 30-second teaser trailer
- Created by Saatchi & Saatchi of New York City
- Did not air in some parts of country
- One week prior to Super Bowl, will air extended commercials promoting the one-second ad
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MillerCoors aired a one-second Super Bowl XLIII ad on February 1, 2009. The ad was for their Miller High Life brand, which has built its entire campaign on having a quality beer for a low price. The commercial featured the High Life Delivery Man, actor Windell Middlebrooks, who has remained a prominent figure in Miller High Life commercials since 2007.
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Website
Due to the length of the actual Super Bowl ad, Miller High Life has launched an official site at www.1SecondAd.com where viewers can see a whole array of one-second commercials. Also featured on the website is what $3 million actually buys, full-length High Life commercials and Miller High Life products. -
Quotes
- "Miller High Life is all about high quality and great value, so it wouldn’t make sense for this brand to pay $3 million for a 30-second ad. Just like our consumers, High Life strives to make smart choices. One second should be plenty of time to remind viewers that Miller High Life is common sense in a bottle."—Kevin Oglesby, Miller High Life Senior Brand Manager
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Miller One Second Super Bowl Video
- YouTube Video: Miller One Second Super Bowl Ad (Time: 0:02)
- Mahalo Answers: What do you think about the Miller One Second Super Bowl Ad?
- YouTube Video: 1-Second Ads That Didn't Make the Cut (Time: 1:13)
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Miller One Second Super Bowl Ad Questions
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Will Miller One Second Super Bowl Ad make Windell Middlebrooks a star? 1 AnswerI can't remember any actor that became famous due to their appearance in a superbowl ad (except for maybe Ali Landry, but she really didn't break-out). And I th... read more -
Is the Super Bowl Cheetos ad too adult? 4 AnswersActually I thought it was rather funny. Granted I would not want my kids doing that to someone else, but alas it was funny. read more
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What is the best advertising tactic youve seen for the 2009 Super Bowl Ads?? 2 AnswersLots of debate at our party over this one. One couple liked Dorito's ad where the the guy got hit by the bus after crunching chips to manipulate things. Said it... read more -
What do you think about the Miller One Second Super Bowl Ad? 2 AnswersGood investment of 100 grand, especially with everyone talking about how crazy and innovate this is. It is more about the fact that it is 1-second long than abo... read more
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