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• MillerCoors aired a one-second Super Bowl XLIII ad on February 1, 2009. The ad was for their Miller High Life brand, which has built its entire campaign on having a quality beer for a low price. The commercial featured the High Life Delivery Man, actor Windell Middlebrooks, who has remained a prominent figure in Miller High Life commercials since 2007.

• Fast Facts

  1. Aied: February 1, 2009
  2. Network: NBC
  3. Length: 1 second
  4. Super Bowl XLIII
  5. Product Slogan: "Good, honest beer at a tasty price"
  6. Launched official site with other variations of ad as well as 30-second teaser trailer
  7. Created by Saatchi & Saatchi of New York City
  8. Did not air in some parts of country
  9. One week prior to Super Bowl, will air extended commercials promoting the one-second ad

• Website

  Due to the length of the actual Super Bowl ad, Miller High Life has launched an official site at www.1SecondAd.com where viewers can see a whole array of one-second commercials. Also featured on the website is what $3 million actually buys, full-length High Life commercials and Miller High Life products.

• Quotes

  • "Miller High Life is all about high quality and great value, so it wouldn’t make sense for this brand to pay $3 million for a 30-second ad. Just like our consumers, High Life strives to make smart choices. One second should be plenty of time to remind viewers that Miller High Life is common sense in a bottle."—Kevin Oglesby, Miller High Life Senior Brand Manager

  
  

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