On October 9, 2007, SABMiller and Molson Coors Brewing Company announced they had signed a letter of intent to form joint venture that would combine the U.S. and Puerto Rico operations of their respective subsidiaries, Miller and Coors. The new venture will be known as Miller Coors. The venture is pending regulatory approval from the federal government, but once it goes through, the resultant company will create the second largest brewing company in the United States.
Beer Run
The largest market share holder the American beer segment is Anheuser-Busch which sells one out every two beers sold in the country. Miller Coors will account for about 30% of the market, narrowing the competition between the giants in the brewing industry.
References
Fast Facts
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Fact:
Miller Coors would create company with about 30% market share
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Fact:
Miller Brewing Company is a subsidiary of SABMiller
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Fact:
The Coors Brewing Company is a regional division of the Molson Coors Brewing Company
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Fact:
Coors Brewing Company is the 3rd largest brewer in the U.S
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Fact:
Coors operates the world's largest brewery on a single site
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Coors
Began as The Golden Brewery in 1873
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Coors headquarters
Golden, Colorado
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Miler headquarters
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Fact:
Airs Super Bowl XLIII one-second ad on February 1, 2009
