Microsoft opened their first retail store on October 22, 2009 in Scottsdale, Arizona. The store's opening coincided with the release of Windows 7 and is designed to compete with rival Apple stores.http://www.seattlepi.com/local/6420ap_az_microsoft_store_opening.html
Hundreds of people waited for up to twelve hours to try and snag giveaways, gift bags and specials. Employees cheered for customers who entered the store, greeting them with high-fives while jumping up and down. A video of the celebration quickly spread on YouTube.http://www.seattlepi.com/local/6420ap_az_microsoft_store_opening.html
A second store will open in Orange County, California at The Shops at Mission Viejo on October 29, 2009.http://seattletimes.nwsource.com/html/microsoftpri0/2010095393_microsoftstoreopensintheoconoct29.html
Comparisons to Apple Store
With the first opening of the Microsoft Store, comparisons were quickly made to the Apple Store. Both stores feature notebooks on wooden rectangular tables and offer a help desk and accessories for sale. The Microsoft Store was built to compete with the Apple Store.
Microsoft Store Opening Video
The Microsoft Store opened on October 22, 2009. Employees greeted customers - who had waited for up to twelve hours - with cheers and high fives.
Microsoft Store Blogs and Commentaries
- Trevin Chow: Introducing the Microsoft Store US (November 13, 2008)
References
Fast Facts
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First Store Opened
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First Store Location
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Second Store Opening
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Second Store Location
