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- First Store Opened: October 22, 2009.
- First Store Location: Scottsdale Fashion Square Mall, Scottsdale, Arizona
- Second Store Opening: October 29, 2009
- Second Store Location: The Shops at Mission Viejo, Orange County, California
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Microsoft opened their first retail store on October 22, 2009 in Scottsdale, Arizona. The store's opening coincided with the release of Windows 7 and is designed to compete with rival Apple stores.http://www.seattlepi.com/local/6420ap_az_microsoft_store_opening.html
Hundreds of people waited for up to twelve hours to try and snag giveaways, gift bags and specials. Employees cheered for customers who entered the store, greeting them with high-fives while jumping up and down. A video of the celebration quickly spread on YouTube.http://www.seattlepi.com/local/6420ap_az_microsoft_store_opening.html
A second store will open in Orange County, California at The Shops at Mission Viejo on October 29, 2009.http://seattletimes.nwsource.com/html/microsoftpri0/2010095393_microsoftstoreopensintheoconoct29.html
Comparisons to Apple Store
With the first opening of the Microsoft Store, comparisons were quickly made to the Apple Store. Both stores feature notebooks on wooden rectangular tables and offer a help desk and accessories for sale. The Microsoft Store was built to compete with the Apple Store.
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Microsoft Store Opening Video
The Microsoft Store opened on October 22, 2009. Employees greeted customers - who had waited for up to twelve hours - with cheers and high fives.
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Microsoft Store Questions
Should Microsoft open a retail store? 3 AnswersI don't think opening a retail store would ever help the company, especially at this time. Who would go and buy there? Any software almost always have a trial ... read more
Do you know any site that compares costs and reach of every store for mobile apps? 1 AnswerHi there. I dont know any good site that compare prices but I use this site called geekylocker.com to find free apps and themes and games too. They are free of ... read more
Should I use Microsoft Phishing Filter? 1 AnswerIt won't hurt; however, it does slow things down a bit. I use Firefox myself with NoScript. So most of the phishing is done through cross site scripting attac... read more -
Microsoft Store Blogs and Commentaries
- Trevin Chow: Introducing the Microsoft Store US (November 13, 2008)





1) "...waited for up to 12 hours to try and snag giveaways, gift bags and specials." If this was an Apple store, it would be "...waited for up to 12 hours to buy products at premium prices, that will most certainly be phased out in 12 months or less."
2) "...high-fives while jumping up and down." I take it they were personally trained by Steve Ballmer himself during his developers dance routine.
3) "...quickly spread on YouTube." Video created by user: MicrosoftStore.
That said, nice store...can't wait to see it next to an Apple store in the near future.
(Apple user)
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