Maybelline

Maybelline New York is a US marketer and manufacturer of mascara, eye liner, eye shadow, fake eyelashes, foundation, concealer, lipstick and other cosmetics. The company also makes and sells cosmetic tools such as eyelash curlers and make up brushes. Maybelline New York markets through large retailers including supermarket chains, drug stores, cosmetics specialty stores and big box stores like Walmart and Target.http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=321417

The company was founded as a family business in 1915. It was named after the founder's sister, Maybel, who invented mascara. At first, Maybelline Cake Mascara was sold by mail. By 1917 customers had started to ask for it in drugstores. In the 1930s the company expanded into eyebrow pencils and eye shadow. In the 1960s Maybelline's new waterproof Ultra Lash Mascara revolutionized the cosmetics industry. The company expanded into foundation, lipstick and nail polish in the 1970s. In 1971 the company invented the first water based mascara, Maybelline Great Lash. In 1983 the company invented Shine Free Oil Control makeup for women with oily skin. In 1991 the company adopted its current slogan about good looks being based on Maybelline rather than being born with the woman. The company changed its name to Maybelline New York in 2004.http://www.maybelline.com/aboutus/our-history.aspx

Today, Maybelline products are marketed worldwide. They are made at the company's plant in North Little Rock, Arkansas.http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=321417 This plant was built in 1975.http://www.maybelline.com/aboutus/our-history.aspx