The Manischewitz Wine brand is the best-selling Kosher wine in the United States. http://www.cwinesus.com/export/sites/cwine/cwine/pdf/brandstandards/Manischewitz_BRS.pdf Its most famous product, a sweet Concord grape wine with added corn syrup, is notorious for causing happiness and dismay to Jewish wine drinkers in increasingly shifting measure, as the quality of kosher wines improves worldwide. On the other hand, the line of Manischewitz wines can also be seen as homespun and classic, providing a selection of rural-American styles unavailable elsewhere. Examples include sweet blackberry and loganberry wines and a cherry wine advertised as tasting like "fresh baked cherry pie." A line of creams and cordials also exists in which wines are blended with fruit flavors and with something in the nature of non-dairy creamer.
Manischewitz is a wine made for tradition over the years, and is known to be on the sweet side as its signature flavor. It is used for Shabbat or Shabbos (also known as Shabbes), the Jewish Sabbath ceremonies and high holidays such as Passover. Challah is the traditional bread that accompanies the wine and the blessings.
In addition to being a wine of tradition, Manischewitz mixed with ice and club soda makes a very refreshing "wine spritzer" on a hot day.
Chag Sameach!
A member of the wine team at Total Wine & More, Bradley Ross gives us the run down on traditional Manischewitz Concord Grape. Manischewitz is used to celebrate Jewish holidays or the Jewish Sabbath.
"Chag Sameach" or Hag Sameach means "Happy Holiday" in Hebrew, and this is the toast offered by the videographer and Ross at the end of the clip.