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Introduction to Mahalo User Testing
- At Mahalo, we conduct open-ended, non-directed listening labs to understand the experience customers have when they use Mahalo and competitor sites. The methodology we use was invented by Mark Hurst, the founder of Creative Good.
- All listening labs are recorded. We create short highlight videos to call out the key findings.
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Questions and Answers About Mahalo user testing | View All | Ask a Question
View All Mahalo user testing Questions (4379) | Ask a QuestionHow many users on mahalo answers are actual mahalo employees (hired by mahalo)? And how do we tell who they are? (2 Answers)The short of it is that Mahalo has a policy that all employees must mention that they work for Mahalo in their profile. If you are curious if a user ... read moreThoughts and suggestions for a "Mahalo User Guide" page (3 Answers)When I worked in the Greenhouse, I felt that the information that explained how to work in the Greenhouse was much easier to find.. Since trying to work here, I ... read more
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Background on Listening Lab User Testing Methodology
- Overview of Listening Lab Methodology
- Tips on Moderating Listening Labs
- What Happens After Customer Research?
- The Page Paradigm
- We use a screener intended to recruit participants who meet the following general criteria; people who use the web more than 8 hours a week and plan to use the internet to research information in verticals that Mahalo currently covers.
- Each lab starts with an interview to put the customer at ease and understand how the customer currently uses the web to conduct research in verticals relevant to Mahalo. What websites do they use? What's the process they go through? What's a specific example of research the customer is planning to do or completed recently?
- After a few specific examples of research the customer plans to do have been identified, the customer is asked to turn to the computer and show the moderator how she would conduct one of the tasks she just described. The customer is also asked to describe what they're thinking as they research online.
- For the rest of the session the moderator observes the customer and only asks questions to clarify what the customer has said or expressed or to change direction when necessary. At the end of the session, the moderator may ask a few directed questions or ask the customer to try to complete a few directed tasks.
