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- First cereal to contain marshmallows
- 1963: Invented by General Mills Vice President John Holahan
- Mascot: Lucky the Leprechaun
- The marshmallows are called "marbits"
- Includes Chocolate and Berry varieties
- Tagline: "They're Magically Delicious!"
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Distributed by General Mills, Lucky Charms is composed of toasted oats and tiny chunks of marshmallow in cartoonish shapes. The cereal's mascot is Lucky the Leprechaun, created in 1963.
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Born Through Advertising
General Mills had decided to make a new cereal, but did not settle on the idea for Lucky Charms until their advertising team came up with the idea of basing the cereal on charm bracelets and inventing the character of Lucky.The advertising team discovered that bright colors performed better than subdued colors, so Lucky Charms has frequently used and cycled a series of themed marshmallows into the cereal.
Marshmallow Shapes
The current marshmallow lineup is blue moons, red balloons, purple horseshoes, pink hearts, green clovers, pots of gold, rainbows, and shooting stars. Several shapes have been introduced and retired over the years, including blue diamonds and leprechaun hats.
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On Twitter Powered by Twitter
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@christcraig "Back in the day"? I had a bowl of Chocolate Lucky Charms at 4am yesterday when Cole woke me up. :-D
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Lucky Charms and Diet Pepsi: the breakfast of champions!
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@Sulpicia_soap31 I rather be skittles roflmao you can be lucky charms then haha
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@SeanDelicious HES AFTER HIS LUCKY CHARMS...AND BLOOD!!
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@Santi_Volturi -laughs- oh I know..You like it -playfully smacks your arm- Being told I cant be lucky charms :( u?
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