Lucky Brand

  • Lucky Brand is a clothing label founded by Gene Montesano and Barry Perlman in 1990. Lucky Brand is a producer of jeans, sportswear, T-shirts, fragrances and accessories.
  • The Look

    • Lucky Brand jeans can be found in many different styles and cuts:
    1. Lil' Maggie: Ultra low rise, small flare. Cut low in the front and a higher in the back
    2. Sweet Dream: Ultra low rise, small boot cut
    3. Sundown Straight Leg, Bootleg, Wide Leg: Lower mid rise
    4. Lola Bootleg: Lower mid rise
    5. Sweet n' Low:
    6. Classic Rider: Higher mid rise, cut fuller in the hips, butt and thighs
    7. Easy Rider: The highest rise

  • Where to Find Lucky Brand

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