LifeLock is a company that provides Identity Theft protection.
How It Works
LifeLock handles the administrative filings for fraud alerts, free credit reports and removal from junk mail lists. (Consumers can take these actions themselves, without subscribing to LifeLock).Federal Trade Commission: To Buy or Not to Buy They will also handle the reporting involved with stolen credit cards, and monitor databases for unauthorized use of personal information. The company's $1,000,000 guarantee covers any expenses or losses incurred as a result of identity theft, including legal fees required to clear an individual's name and credit history.LifeLock: How LifeLock Works
Co-founder Identity Thief
Co-founder Robert J. Maynard, Jr., resigned after it was revealed he had been accused of multiple instances of alleged identity theft. Maynard has been banned permanently by the government from offering or promoting credit improvement services.Wired: LifeLock Founder a Shady Identity Thief? (June 5, 2007)