LEGO

LEGO is a brand of toys known for its interconnecting plastic bricks in multiple combinations. They are manufactured by a private Danish company called the Lego Group. Lego products are used by a wide range of people, from young children to college robotics students, popularized for allowing creativity and imagination. Created in 1958 by a Danish carpenter, Ole Kirk Christiansen, Lego products have endured the test of time and new technologies to remain a popular toy across the globe.www.time.com/time/world/article/0,8599,1707379,00.html Lego has many different sub-categories including Lego Technic, Lego Mindstorms, and Lego Dunplo to meet the needs and desires of a large range of children.

LEGO Product Lines

LEGO Duplo: for younger children
LEGO Creative Building: large collections of bricks to foster creativity
LEGO Themed Sets: special buildings, vehicles, and minifigures
LEGO Technic: mechanical and functional models
LEGO Mindstorms: robotics with Lego pieces http://shop.lego.com/

History

Lego founder Ole Kirk Christiansen began as a carpenter, but moved into toymaking in 1932. In 1934 he christened his company Lego. They began working with types of interlocking plastic bricks in 1949, but did not hit on the current design until 1958. The product line has since been extended, with action figures, themed sets, electronic and computer programmable elements (Lego Mindstorms) and tie-ins to media properties.http://cache.lego.com/downloads/aboutus/LEGO_company_profile_UK.pdf

The LEGO Brick

The modern Lego brick was patented in 1958 (see Lego 50th Anniversary). It consists of studs on top and tubes on the hollow underside. The studs are slightly larger than the spaces among the tubes and walls, creating a tight fit. This is known as an "interference fit" which is held together by friction without additional fasteners.http://entertainment.howstuffworks.com/lego.htm

LEGO Video Games

In the past few years, well-known franchises have been transformed into the Lego universe to create popular video games. Titles include Lego Batman, Lego Star Wars, and Lego Indiana Jones. There are also original games, such as Bionicle Heroes, Lego Battles, and a variety of games aimed at younger kids. Upcoming Lego games are Lego Harry Potter, Lego Indiana Jones 2, Lego Rock Band, as well as the delayed Lego Universe, an MMOG for the PC.http://www.giantbomb.com/lego/62-448/

LEGO Minifigures

In 1978, the modern minifigure was born.They were part of the shift towards role playing. Currently, approximately 4 billion of these plastic people have been made. Originally, Lego minifigures came in different themes but all had yellow skin and neutral faces. Starting in 1989 with Lego pirates, more detailed facial features were added. Many characters have since been produced, including licensed themes, such as Star Wars and Harry Potter. Most of the licensed characters have replaced the yellow skin with a more realistic color.http://cache.lego.com/downloads/aboutus/LEGO_company_profile_UK.pdf http://gizmodo.com/5070884/exclusive-the-lego-minifig-timeline Lego is currently offering 16 unique minifigures which come by themselves in bags.http://minifigures.lego.com/en-us/Default.aspx

Licensed LEGO Themes

- - LEGO Batman
- - LEGO Bob the Builder (LEGO Duplo)
- - LEGO Harry Potter
- - LEGO Indiana Jones
- - LEGO Spider-Man
- - LEGO SpongeBob SquarePants
- - LEGO Star Wars
- - LEGO Thomas the Tank Engine (LEGO Duplo) http://www.lego.com/en-US/products/default.aspx

Original LEGO Themes

USA vs England in Lego

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USA vs England in Lego

source: www.youtube.com

This short video recreates the 2010 World Cup match between England and the United States using many Lego minifigures. It uses the actual commentary from the match synced to the highlights. The video shows both goals of the match using stop motion to bring the game to life in the Lego universe.