Lands End Coupons

    • Headquarters: Dodgeville, Wisconsin
    • NY Stock Exchange ticker symbol: LE
    • 1963: Founded in a basement near the Chicago River by Gary ComerFunding Universe: Lands' End Company
    • The company was founded by sailors who specialized in selling racing sailboat equipment, duffel bags, sweaters and raingearLands End: About Us
    • 1964: Produced mail-order catalogFunding Universe: Lands' End Company
    • The apostrophe in Lands' End is in the wrong place due to a mistake in their first printed piece but since they could not afford the reprinting costs the error remainedLands End: About Us
    • Subsequent catalog's featured casual, informative copy written by Comer, who was a former advertising copywriterFunding Universe: Lands' End Company
    • Credited with introducing the "magalogue", a mail-order catalog which featured appealing copy and illustrations highlighting merchandise for saleFunding Universe: Lands' End Company
    • 1977: First catalog that featured apparel more than merchandiseFunding Universe: Lands' End Company

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