TV Week reported that NBC would promote its new drama Kings with an ad during Super Bowl XLIII on February 1, 2009. The drama about "greed, power, war, romance and alliances" in a modern day monarchy is produced by Heroes executive producer Michael Green.TV Week: NBC Prepping Super Bowl... (January 25, 2009)NBC: NBC Unveils Spring Programming... (January 16, 2009) The spot did not air before or during the game.
Five Minutes for NBC
Due to strict regulations by the National Football League, the host network of the Super Bowl is given only five minutes to advertise for the network. With ads for Super Bowl XLIII fetching an estimated $3 million per 30 second slot, NBC plans to make the most of it's five minutes, which translates to around $30 million in advertising for the network. Viewers can expect to see ads promoting NBC's Monday and Thursday lineups, comedians Conan O'Brien and Jay Leno, as well as new dramas like Kings and Southland.TV Week: NBC Prepping Super Bowl... (January 25, 2009)
Kings Super Bowl Ad Questions
- Mahalo Answers: What do you think about the Kings Super Bowl Ad?
References
Fast Facts
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Super Bowl XLIII aired on NBC on February 1, 2009TV Week: NBC Prepping Super Bowl... (January 25, 2009)
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Kings is reportedly a modernized version of the biblical King David's monarchyNBC: NBC Unveils Spring Programming... (January 16, 2009)
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