Australia's Kentucky Fried Chicken (KFC) apologized over a commercial after receiving complaints that it was racist in January 2010. The commercial featured a Caucasian cricket fan seated in the midst of West Indian cricket fans who were dancing in their seats and playing steel drums.
The white man in the commercial says, "Need a tip when your stuck in an awkward situation?" He then passes the West Indian people a bucket of KFC chicken. The people around him take the fried chicken and become suddenly quiet. He then says, "Too easy." The commercial is for "KFC's Crowd Pleaser," which is a "Backyard Bucket" special including a bucket of chicken and side dishes.http://www.theage.com.au/national/racist-fried-chicken-ad-dumped-after-us-outcry-20100107-lwr5.html?autostart=1 Those who were offended by the KFC commercial complained that it depicts the stereotype that black people like fried chicken.http://www.theage.com.au/national/racist-fried-chicken-ad-dumped-after-us-outcry-20100107-lwr5.html?autostart=1http://www.chicagonow.com/blogs/kyles-files/2010/01/it-seems-kfc-has-added.html
Australia KFC Apology
After receiving several complaints, the offensive commercial was pulled of the air on January 7, 2010. In a statement on the KFC Australia website, the company said they didn't mean to offend anyone and the apologized for "any misinterpretation." KFC Australia said that the commercial was meant to be seen in Australia, and the copy of the commercial, which turned up on YouTube, in the United States, was unauthorized. A spokesperson for KFC Australia said the majority of the complaints came from the U.S.http://www.theage.com.au/national/racist-fried-chicken-ad-dumped-after-us-outcry-20100107-lwr5.html?autostart=1
Video: Racist KFC Commercial
KFC Australia pulled this first commercial in January 2010 after receiving complaints that it depicts the stereotype that black people like fried chicken. In the video, you can see a white man sitting in the middle of a group of West Indian cricket fans. To get the crowd to quiet down, he passes them a bucket of fried chicken.