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- First sold cargo pants
- Pronounced "zhwa"
- Inspired by California and Europe
- Headquarters: Los Angeles
- Rucker is former V.P. of design for Guess and Levi's
- President: Sean Barron, founder of Katayone Adeli
- Celebrity devotees include Cameron Diaz and Lindsay Lohan]
- Available in Joie shops and high end boutiques
- Retail average: $120
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The Look
Bold colors set against black make up the chic yet comfortable signature style of Joie. Working with lightweight materials of cotton, silk, and rayon, the line creates everyday women's wear with basic cuts, yet adds unique details such as drawstring hems and front pockets on knitwear.
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Joie on Amazon
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Joie de Vivre 50162 Mini Fry Egg Pan with Nonstick Surface - $9.00
Where cuteness and function meet ¿ this small fry brings big smiles. It is the perfect pan to fry a single egg in, to make a tiny omelet or a perfect egg sandwich. Children and a...Amazon
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JOIE Charming Eyes Pleat Dress in Bright White - $134.00
Short sleeve gathered at single button cuff Round neckline w/ button down front Pin tuck pleats at front center bust and back center <li...Amazon
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Joie Couldve Been Striped Tunic in Heather Grey - $49.99
Joie makes it easy to look fashionable but stay comfortable at the same time. This versatile tunic makes a great addition to anyones wardrobe by allowing anyone to wear it. Looks c...Amazon
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Joie de Vivre: Simple French Style for Everyday Living - $30.00
When it comes to making the most of life, nobody does it better than the French. Now, with Joie de Vivre: Simple French Style for Everyday Living, an inspired fusion of art,...Amazon
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