Joie

Categories: Products
    • First sold cargo pants
    • Pronounced "zhwa"
    • Inspired by California and Europe
    • Headquarters: Los Angeles
    • Rucker is former V.P. of design for Guess and Levi's
    • President: Sean Barron, founder of Katayone Adeli
    • Celebrity devotees include Cameron Diaz and Lindsay Lohan]
    • Available in Joie shops and high end boutiques
    • Retail average: $120
  • Joie is a women's clothing label popular for its high-end denim. Founded in 2001 by Joie Rucker, the line is known for their casual, comfortable wear which includes dresses, sweaters, tops, and pants.
  • The Look

    Bold colors set against black make up the chic yet comfortable signature style of Joie. Working with lightweight materials of cotton, silk, and rayon, the line creates everyday women's wear with basic cuts, yet adds unique details such as drawstring hems and front pockets on knitwear.

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