J.Lo by Jennifer Lopez is a high end, trendy line of clothing and perfume inspired by actress Jennifer Lopez. Fashions are available for adults and juniors. Lopez' other fashion venture, the Sweetface fashion line, was co-owned by Lopez and Andy Hilfiger - the brother of well-known fashion designer Tommy Hilfiger.http://nymag.com/fashion/fashionshows/designers/bios/jenniferlopez/
Sweetface actually halted production with the spring 2009 line of clothing, though J.Lo by Jennifer Lopez is still up and running. The clothing line was described as "on hiatus," meaning it could be re-introduced at some point in the future.http://www.usmagazine.com/stylebeauty/news/jennifer-lopez-shuts-down-clothing-line-2009256
This page provides information about the JLo clothing line, which features a range of clothing—from jeans and t-shirts to dressier evening wear.
The Look
J.Lo by Jennifer Lopez initially focused on chic jeans, t-shirts, perfume, and accessories. In 2003, Lopez teamed up with Andy Hilfiger, brother of designer Tommy Hilfiger, to design the high end clothing line Sweetface. The Sweetface collection included upscale tops, pants, dresses and skirts in a variety of colors and materials.http://www.sweetface.com/collection JustSweet was a line that is meant to be slightly more casual and affordable.
The re-imagined J.Lo by Jennifer Lopez tag was introduced in Fall 2008 and sold outside of the U.S.
Behind the Scenes with Jennifer Lopez
This video features clips of preparation for a J.Lo by Jennifer Lopez fashion show. Lopez is seen trying on clothing and helping to create the J.Lo look by giving her fashion coordinators and models direction.
JLO by Jennifer Lopez/Sweetface Fall 2008 Collection
This video features clothing from the JLo fashion line released in the Fall of 2008.
JLO Fashion Line: Fall 2007
This video features clips from the runway show touting Jennifer Lopez's clothing collection. The footage was taken during New York Fashion Week in 2007.