Jimmy Alapag is a professional basketball player in the PBA (Phillipines Basketaball Association). He grew up in Southern California attending Upland High School and Cal State San Bernardino before eventually making his way onto the professional basketball scene in the Phillipines. He currently plays for the Talk 'N Text Tropang Texters.

Jimmy Alapag, born was raised in Upland, California, was one of the biggest three-point threats in the NCAA Division II during 1999-2000 season. He had an average of 4.70 assist per game which made him the 6th player in the Cal. State-Bernardino to make it to the record books. During his NCAA Career, he was selected one of the players in the second team in NABC NCAA Division II West Region.

After spending the last few months in the US and the Philippines, he applied for the 2003 PBA Draft, one of the deepest pools in history composed of players from the UAAP, NCAA and players from the Philippine Basketball League and the defunct Metropolitan Basketball Association.

Expected to be selected in the top five, he was selected in the latter portion of the first round by Talk N Text. With the selection, the Phone Pals added a point guard that was lacking in the team for the last few years.

In his first season, Alapag shared a tandem with star Asi Taulava and led the Phone Pals all the way to the 2003 PBA All-Filipino Cup championship with a 4-2 victory over the Coca-Cola Tigers.

After the championship, he continued his brilliant play as the Phone Pals' starting point guard and was named the Rookie of the Year at season's end. He also played in the All-Star Game as a rookie for the Commissioners team.

As a rookie, he was also named to the PBA Mythical Team.

In the 2004-05 season, Alapag would lead Talk N Text to two finals appearance and shared co-MVP honors with teammate Taulava in the All-Star Game in Cebu as the South All-Stars defeated the North.

His consistent play continued in the 2005-06 season despite Talk N Text failing to enter the finals. He played in the 2005 All-Star Game in Ilocos Norte and the 2006 edition in Cagayan de Oro.daga si alapag sa pba.