Since 1981, Jif has been the leading peanut butter brand in the United States.
Advertising
For many decades, TV commercials for the product have ended with the tagline, "Choosy mothers choose Jif" and, in the 1990s, "Choosy moms choose Jif." During the 2000s, the tagline was again updated, now being said as "choosy moms, and dads, choose Jif."
A recent ad features an example of a divide and choose scenario.
From 1998 to 2000, there was also a musical jingle that accompanied many Jif ads, which used the lyrics, "Moms like you choose Jif, choose Jif!" http://bekahsbits.blogspot.com/2007/04/pb-day.htmlhttp://www.tvparty.com/vaultcom2.htmlhttp://www.metalmusicman.com/forum/index.php/topic,2472.msg26843.html#msg26843
Production
There are now seven different kinds of Jif Peanut Butter: Creamy, Extra Crunchy, Simply Jif (low sodium and sugar), Reduced Fat, Reduced Fat Crunchy, Peanut Butter & Honey and Natural Jif. Jif is also available in a sixpack of individual servings of Jif Peanut butter, sold under the name "Jif to Go." "Peanut Butter Products: Flavors and Varieties from Jif". Pillsbury Company
All variants of Jif are produced at a facility in Lexington, Kentucky, which is the largest peanut butter production facility in the world. "Fun Tidbits". The J.M. Smucker Co.

