JCPenny is a familiar name in the retail industry. Founded in 1902 by James Cash Penney, the company features over 1,100 stores in the United States and Puerto Rico. They also feature an online store at jcp.com, which they state is the biggest catalog business for general merchandise in the U.S.http://www.jcpenney.net/about/jcp/default.aspx
The company is a publicly-traded company on the New York Stock Exchange with the call letters JCP. Headquartered in Plano, Texas, the company focuses on offering a mixture a branded and private-label products to customers at value-based prices.http://www.jcpenney.net/about/jcp/default.aspx
As a department store, JCPenney sells clothing, home furnishings, cosmetics, and kitchen goods. JCPenney private label brands include a.n.a., Ambrielle, Arizona, cooks, Decree, J. Ferrar, Linden Street, Okie Dokie, St. Johns Bay, Stafford, Studio, and Worthington.http://www5.jcpenney.com/jcp/default.aspx
Corporate Information
The J.C. Penney Corporation is a wholly-owned subsidary of the J.C. Penney Company holding company, which is the official publically traded organization. The company is headed by Myron Ullman who holds both the Chairman and CEO positions.http://www.hoovers.com/company/J_C_Penney_Corporation_Inc/rfxrif-1.html Competitively, JCPennys is ranked between low-cost competitors such as Target and higher-end retailers.http://www.hoovers.com/company/J_C_Penney_Corporation_Inc/rfxrif-1.html
How To Shop
JCPenney offers multiple ways for customers to shop. Customers can visit JCPenney department stores that are often featured in local and regional malls, online on jcp.com, and through their numerous catalogs. Customers can pick up catalogs at local stores, or order them by phone at 800-322-1189 or online.http://www5.jcpenney.com/jcp/default.aspx
JCPenney Discounts
JCPenny relies on routine sales and discounts as part of their marketing and sales strategy. Customers can often find sales listed on their online web store, through circulars distributed in local papers or the mail and through a free email-based distribution list.http://www5.jcpenney.com/jcp/default.aspx
JCPenney TV Commercial "Magic"
Set to the song "Music Box" by Regina Spektor, this JCPenny Commercial begins with a view of a heavily populated street and a fashionably dressed woman coming up the stairs from a subway stop. The next shot shows a woman offering a tissue to a man. When he grabs it, it turns into a long string of tissues. The next shot shows a tall woman taking very large items out of a medium-sized purse. The next frame presents a woman running into a phone booth, only to have it fill up with water and then explode. The woman then pops out of a filing cabinet into her office. The clip ends with the phrase, "Today's the day to work your magic." and JCPenny: Every Day Matters.
References
Fast Facts
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Headquarters
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Number of Stores
Over 1,100
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Employees
150,000
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NYSE Symbol
JCP
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Founded
1902 by James Cash Penney
