Jay Leno appeared in a commercial during Super Bowl XLIII for NBC's new prime time Jay Leno Show. The new show is said to follow a similar format to his current series, The Tonight Show with Jay Leno but will air in an earlier time slot.

"The Super Bowl is going to be held in Florida. So you have Arizona fans going to Florida. This could be the greatest concentration of senior citizens in one spot in the history of the world."—Jay LenoOrlando Sentinel: Sabol's Road to Super Bowl (January 25, 2009)

"Because there’s so much distance between the Super Bowl and when Jay is coming to primetime, it’s more of an announcement spot done in a comedic way."—NBC Entertainment Marketing President Adam StotskyTV Week: NBC Prepping Super Bowl Promo (January 25, 2009)

"There are assets that are inextricably linked to Jay: his chin and his car collection. We use the assets to their fullest."—NBC Entertainment Marketing President Adam StotskyTV Week: NBC Prepping Super Bowl Promo (January 25, 2009)

Jay Leno | The Tonight Show with Jay Leno | Jay Leno Show

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