Jack in the Box

Jack in the Box is a fast food chain with locations in 17 states. There are over 2,000 locations in the western United States. The chain has plans to expand into Colorado and further into the Midwest. Their signature and top-selling hamburger is the Jumbo Jack, first served in 1971.

Jack in the Box is also known for selling alternative items other than the typical burgers and fries found at most fats food locations. Some of these items include tacos, egg rolls, and mozzarella sticks.http://www.jackinthebox.com/

In 1993, several people became sick and some died after consuming undercooked beef contaminated with E. Coli from Jack in the Box locations in the Pacific Northwest. The chain initiated a new quality standard of cooking and Jack in the Box has since rebounded to become one of America's quickest expanding fast food franchises.http://www.historylink.org/index.cfm?DisplayPage=output.cfm&file_id=5687

Jack in the Box has featured a significant advertising presence since the 1970s, often featuring a character named "Jack Box", a business-type with a round white ball for a head. The Jack Box character has expanded since the 1990s and he is now featured in every commercial. According to his MySpace profile, Box is 7'2" and a Taurus.

In 2005, Jack in the Box announced plans to expand their chain nationwide by 2010. They have gone through with project, increasing the number of restaurants by five to seven percent each year since the announcement. The company also began to process of airing commercials nationwide as preparation for opening new restaurants.http://www.historylink.org/index.cfm?DisplayPage=output.cfm&file_id=5687