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• Jack in the Box aired an ad during the fourth quarter of the 2009 Super Bowl in which the mascot, Jack appeared to have been killed. The Web site featured at the end of the commercial, hangintherejack.com, received so much traffic after it aired on Febuary 1, 2009 that the site crashed.

• Fast Facts

  1. Aied: February 1, 2009
  2. Network: NBC
  3. Length: 30 seconds
  4. Aired during Super Bowl XLIII
  5. Jack in the Box mascot is a guy named "Jack" who has a styrafoam head
  6. In the ad, Jack is walking in the city with a subordinate when he is hit by a bus
  7. Jack's signature hat falls off when he is hit
  8. Commercial run time: 30 seconds
  9. Commercial directs viewers to the Web site hangintherejack.com
  10. Status updates on Jack's condition can be found on Twitter and Facebook

• Quotes

  "News alert: Jack Box, the fictitious chief executive of Jack in the Box, is in critical condition after getting slammed by a bus today. His last words before the tragedy were “breakfast all day and burger."" — Fast Food Maven

  
  

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