• 11:35 AM: Addition questions include:

• • Should RIM be worried about the iPhone? Jobs reply is simply to ask them.
  • Will there be a VOIP application? VOIP apps will not be allowed to use EDGE, WiFi ok.
  • Will SIM unlocking be allowed? Yes
  • Will WiMAX come to the iPhone? No answer, this event is to talk software only.

• 11:30 AM: Q&A begins, first question is in regards to the Apple iFund. Steve Jobs says the program is to help young developers receive funding for their applications.

• 11:21 AM: Jobs mentions there will be a press Q&A.

• 11:18 AM: Steve Jobs returns. "I look forward to working with you guys to do just that, it's very exciting. If I could ask the press to just stay here for a few more minutes... thanks for coming!"

• 11:16 AM: "It's about this great opportunity, but it's about more than the money -- it's about the great team at Apple and the great talent we can recruit together. ... if you want to build the future, the iFund wants to help you fund it. I can't wait to see the companies we'll build together."

• 11:15 AM: "Alan Kay said, 'The best way to predict the future is to invent it... ' today we're proud to announce the Apple iFund, for the iPhone platform."

• 11:14 AM: Jobs welcomes John Doerr, a venture capitalist with KPCB, to the stage.

• 11:12 AM: Jobs: "We think a lot of people will want to become an iPhone developer -- go to our site, probably in about an hour, and download the SDK. You can join the developer program to test your app on the iPhone and iPod touch and distribute your app -- to join the dev program costs just $99. If you have any questions about anything give us a ping at developer.apple.com."

• 11:09 AM: Jobs mentions tht these new features will be released with the iPhone 2.0 Software Update. It will be made available in June 2008.

• 11:07 AM: Pricing and finance: Devs will get 70% of the revenue their apps make, Apple will keep the other 30%. There will be no credit card fees, hosting fees, or marketing fees.

• 11:05 AM: The iPhone App Store works by allowing users to browse through apps, see the most popular ones, then download them via WiFi or GSM.

• 11:03 AM: Steve Jobs returns to the stage. He discusses that devs want to distrbute their apps, and mentions the App Store a new program that will be included on the next iPhone Update.

• 11:00 AM: Sega demoing Super Monkey Ball using the built in iPhone accelerometer.

• 10:53 AM: After the Salesforce demo, they announce that AOL's AIM will be available for the iPhone.

• 10:49 AM: After the EA Games demo, Salesforce is up next. They demo their SFA application used for business tracking purposes. It can integrate map information.

• 10:45 AM: Apps by third party companies that received the SDK two weeks in advance are demoed. EA Games is first with an iPhone version of Spore.

• 10:42 AM: Crowd responds positively when Forstall shows an app that took 2 weeks to write, a game called Touch Fighter.

• 10:40 AM: he shows a more complex app, Touch FX, which used Open GL to edit and distort images.

• 10:39 AM: He runs the same app on an iPhone.

• 10:35 AM: Forstall built a Hello, World! app and runs it on the Simulator.

• 10:34 AM: Forstall begins a demo of the iPhone Simulator.

• 10:33 AM: The next tool demoed is the iPhone Simulator, an app which runs on a Mac but simulates the hardware environment of an iPhone.

• 10:32 AM: "The next tool I'd like to talk about is Interface-Builder." This is a tool for buidling and customizing an iPhone's interface.

• 10:30 AM: Xcode "integrates directly with source control management system, subversion, cvs... integrates with iPhone SDK documentation, and also has a nice debugger -- it's also a great remote debugger. Plug an iPhone in, run the app live on your iPhone, and be debugging it from your Mac. This is incredibly powerful."

• 10:29 AM: Forstall: "Let's start with Xcode... What is Xcode? It starts as a great source code editor -- it knows all about the iPhone SDK, will code-complete the APIs for the iPhone SDK."

• 10:27 AM: Forstall discusses media playback and various codecs. Core Animation and core audio are mentioned. he says that Open GL is used for 3D graphics.

• 10:24 AM: The four layers of OS X that make it "the most advanced platform in the world": "The core OS, core services, media layer, and Cocoa." The iPhone OS is built on the bottom three layers -- essentially excluding Cocoa, since it is intended for a keyboard-and-mouse environment. For the iPhone, they built Cocoa Touch.

• 10:24 AM: Forstall mentions that Apple devs use the same SDK that will be provided to 3rd party developers.

• 10:21 AM: "Starting today... we're opening the same native APIs and tools to build our iPhone apps." Gizmodo's photo of the new iPhone SDK logo.

• 10:18 AM: Forstall: "Ok, I'm here to tell you about how devs can build great apps on the iPhone. Before I get into the SDK, I want to give an update on web apps. This has been incredibly successful, there are over 1,000 web applications for the iPhone."

• 10:18 AM: Schiller mentions the work Apple has been doing with Disney. He also states that iPhone is the best phone for Enterprise features. after that, he gives the stage to Scott Forstall who will discuss the iPhone SDK.

• 10:10 AM: Schiller gives an ActiveSync demo, showing an empty calendar and contact list. After a few clicks, the lists are populated.

• 10:09 AM: iPhones will have ActiveSync and Exchange support. Schiller mentions that Microsoft has built a more advanced architecture, so that the iPhone can communicate with Exchange servers in a more direct way.

• 10:06 AM: Schiller goes on to discuss Apple's goals, including features designed for enterprise customers.

• 10:04 AM: Phil Schiller goes on stage. He discusses Genentech's use of iPhones for business purposes.

• 10:03 AM: "First thing we're going to talk about is iPhone in enterprise."

• 10:02 AM: Jobs reveals some statistics on the iPhone.

• 10:01 AM: Steve Jobs goes on stage and welcomes the audience.

• 9:57 AM: Via Engadget: "Good morning ladies and gentlemen, welcome to this Apple special event."

• 9:56 AM: Gizmodo posts an image of the screen that will be used for the presentation.

• 9:51 AM: Ryan Block of Engadget notes that attendants are being ushered into the conference hall.

• 9:48 AM: Lam goes on to say that people from Adobe, AOL, and European phone provider Orange are there.

• 9:39 AM: Brian Lam of Gizmodo reports that there are many Disney employees in attendance.

{{:iPhone Software Roadmap}}