• 2.0 software launched July 10, 2008
    • One third of the first 500 apps were games
    • Some games are free, others cost up to $9.99
    • Over half the games in the App Store are $4.99 or lessPCMag: Gaming on the Apple iPhone (February 2, 2009)
    • Games can be purchased and downloaded from the iPhone App Store
    • Access to the iPhone games in the App Store requires iTunes 7.7 and an iPhone with 2.0 software
    • Game developers receive 70% of sales revenue, Apple receives 30%The New York Times: Apple's Latest Opens a Developers' Playground(July 10, 2008)