The 2010 Super Bowl ad for Intel featured a commercial simply called "Lunchroom," poking fun at itself using a bit of self-described "geek humor." This marks the first time in 12 years Intel has purchased advertisements during the Super Bowl. Intel also sponsored the post-game show, and purchased an additional 30-second timeslot for their commercial to air during the post game show in addition to the one timeslot purchased during game time.http://www.businesswire.com/portal/site/home/permalink/?ndmViewId=news_view&newsId=20100203005173&newsLang=en

The ad was available on the Internet on the Intel official site, YouTube channel, Twitter and Facebook after it aired on television.

The commercial takes place in a lunchroom full of Intel engineers discussing the new Intel Core processor. One particularly excited engineer hollers "These processors are the most amazing achievement in the history of the company!" A robot passes by, and is very sad because he is no longer the most exciting thing at Intel, then drops his lunch tray and leaves the room.http://www.i4u.com/article30583.html