After a weakly received advertising campaign starring comedian Jerry Seinfeld and former CEO Bill Gates in mid-September 2008, Microsoft pulled the Seinfeld ads from syndication, replacing them with an ad titled "I'm a PC", a loose parody of Apple's famed "Get A Mac" commercials. The advertisements open with Microsoft's Sean Siler dressed as a John Hodgman-lookalike waving at the camera and saying "Hello, I'm a PC, and I've been made into a stereotype." A video montage follows, including Microsoft employees and various people from different walks of life, including celebrities such as Deepak Chopra and Pharrell Williams, all proclaiming that they are PCs.