Iifilm was a popular video website showcasing both professional and user-posted content including the hosting of viral videos. In 2005 the site was bought out by MTV Networks. Initially, there was no indication of a total change over but eventually after full evaluation of the site. MTV Network chose to use Ifilm as a part of Spike TV rolling it into the Spike.com arena and removing the Ifilm branding. http://mashable.com/2007/03/22/ifilm-spiketv-lyro-scanr-picasa-api-realeditor-georss-glimpsecom/

The decision to merge the Ifilm resource with Spike TV came in conjunction with MTV and Viacomm being sued over video copyright infringement by Google and YouTube. The use of Ifilm to help market Spike as a entertainment site for men was a partial solution to the replacement of the removed videos. When studying the content of Ifilm in comparison to their statistics on Spike, the company felt the match was close, showing the Ifilm viewing closely mirrored the section of the population they were looking to attract to the site. http://www.variety.com/article/VR1117961646.html?categoryid=1236&cs=1

In the change over to merge and roll Ifilm into Spike TV, the long time CEO of Ifilm, Blair Harrison who led the film company through dot com bust days and negotiated the $45 million sale to MTV Net left the sector. http://www.variety.com/article/VR1117961646.html?categoryid=1236&cs=1

The Linked In profile of early owner of Ifilm, Rodger Raderman lists the privately held company's size to have been 51 to 200 employees. Raderman was with the company from October 1998 — November 2005. His profile describes Ifilm as once upon a time, YouTube 1.0. Ha!http://www.linkedin.com/in/rraderman Raderman is now co-CEO and President of NUKOTOYS and Co-Founder of Obscura Digital. http://www.linkedin.com/in/rraderman

Kevin Wendell co-founder for the Ifilm site was also co-founder and an officer of CNET and E! Online. He has served as executive vice president for programming at FOX, president of Quincy Jones Entertainment, and has his own production company. Wendell has been previously named one of Entertainment Weekly's "101 Most Powerful People in Entertainment". http://www.amfar.org/page.aspx?id=5552