I Love New York is a competitive reality show on VH1 starring Tiffany Pollard, a.k.a. "New York." A spinoff of Flavor of Love on which Pollard was a contestant, the show features a group of men vying for New York's affections.

The show closely followed the format established in its parent show, Flavor of Love. Each contestant is given a nickname by New York and is referred to by that nickname for as long as he remains in the competition. Similar to Flavor of Love, I Love New York also features an "elimination ceremony" where contestants who are not eliminated receive gold medallions stating "I Love New York", to wear around their necks.