"I Am Rich" is an iPhone Application that has little discernible function except to signal to others that its owner was able to afford its $1000 price tag. When downloaded to the iPhone, it displays a graphic of a luminescent red jewel on the iPhone's touchscreen. It is also reported to display a "secret mantra" for maintaining wealth.

"The red icon on your iPhone or iPod Touch always reminds you (and others when you show it to them) that you were able to afford this. It's a work of art with no hidden function at all."