Through three half-minute television commercials that debuted on Super Bowl XLV, Hyundai urges car shoppers to question conventional wisdom on compact cars and earlier hybrid cars. The advertisements ("ads" for short)  featured in a trilogy series, with one ad showing in sequence throughout the game. The first two ads are called, "hypnotized" and "deprogramming" and focused on conspiracy theories in the car industry.http://www.prnewswire.com/news-releases/hyundai-attempts-mass-hypnosis-for-super-bowl-xlv-115120449.html 

 The actual Hyundai Super Bowl XLV videos became viewable on the Internet several days before Super Bowl XLV was played.http://www.youtube.com/watch?v=ghCxuj5ulnMAll three of them are available for viewing below. Also available are older Hyundai Super Bowl ads, which debuted in 2008.

"Hyponotized" was the first in a series of Hyundai ads to appear during Super Bowl XLV. The ad  is part of the Hyundai campaign to make viewers aware of subtle signs advertisers use in commercials. The music and use of imagery reminds the viewer of a hypnotic device. The advert ends with the phrase 'snap out of it."

The second installment of Hyundai's Super Bowl ad series focuses heavily on the hypnosis of the car industry. A voice, that of Jeff Bridges, tells the viewer to focus and relax while a series of images spiral across the screen. Bridges then tells the viewer that compact cars do not have to be boring and actually are cheaper on fuel. He finishes by introducing the viewer to the Hyundai Elantra.

The third installment of Hyundai's Super Bowl commercial series differs from the first two. While "Hyponotized" and "Deprogramming" focused on addressing old ideas and dispelling myths, "Anachronistic City" focused on introducing viewers to new ideas. This ends with Bridges, the narrator, introducing Hyundai's Sonata Hybrid.

As name sponsor of "The Hyundai Pre-Kick Show," there was programming 20 minutes before the kickoff by announcers at the stadium; the automaker had three 30-second ads.http://adage.com/superbowl10/article?article_id=141168 It cost Hyundai 2.6 million dollars for each 30 second ad spot purchased. They also added two-5 second billboards which ran during the Super Bowl.

On January 27, 2009, Hyundai made an official announcement to reorganize their Super Bowl advertisement plan.http://www.nytimes.com/2009/01/28/business/media/28adco.html?ref=business They had originally planned to run two spots focused on their brand new Hyundai Genesis Coupe, touting it as a sports vehicle. However, due to the economic environment surrounding the Super Bowl, the manufacturer decided to replace the ads with ones that reflect Hyundai's commitment to aid their consumers.http://www.nytimes.com/2009/01/28/business/media/28adco.html?ref=business The ad for the Genesis coupe aired before the game.http://www.nytimes.com/2009/01/28/business/media/28adco.html?ref=business The first ad introduced a program that allows owners to return their car if they lose their job. The second commercial reflected Hyundai's commitment to excellence with its 2009 "Car of the Year" award.http://www.nytimes.com/2009/01/28/business/media/28adco.html?ref=business