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• This page contains links and video to the all Hyundai Super Bowl advertisements. Hyundai aired its first primetime commercial in 2008 during Super Bowl XLII and decided to again purchase airtime for Super Bowl XLIII. For 2009, three thirty-second spots were purchased at $3 million dollars per 30 seconds and aired one before the Super Bowl and two during the game.

• Fast Facts

  1. Aired February 1, 2009
  2. Network: NBC
  3. Event: Super Bowl XLIII
  4. Three 30 seconds spots purchased
  5. Highlighted new program where owners can return their vehicle if they recently lost their job
  6. Also featured the Genesis Sedan and its 2009 "Car of the Year" award
  7. Estimated $3 milllion per 30 seconds
  8. $2.7 million in 2008
  9. First Super Bowl commercials aired in 2008
  10. One pre-game commercial will feature the Hyundai Genesis Coupe

• Choice to Move

  On January 27, 2009, Hyundai made an official announcement to reorganize their Super Bowl advertisement plan.The New York Times: Advertisers Change Game Plans for Super Bowl (January 27 2009) They had originally planned to run two spots focused on their brand new Hyundai Genesis Coupe, touting it as a sports vehicle. However, due to the economic environment surrounding the Super Bowl, the manufacturer decided to replace the ads with ones that reflect Hyundai's commitment to aid their consumers.The New York Times: Advertisers Change Game Plans for Super Bowl (January 27 2009) The ad for the Genesis coupe will air before the game.The New York Times: Advertisers Change Game Plans for Super Bowl (January 27 2009) The first will introduce a program that will allow owners to return their car if they lost their job. The other commercial will reflect Hyundai's commitment to excellence with its 2009 "Car of the Year" award.The New York Times: Advertisers Change Game Plans for Super Bowl (January 27 2009)

• 2009 Commercials

  Hyundai produced eight total commercials for the Super Bowl but will will only choose to air two during the game and one pre-game. In light of the 2008 Recession, Hyundai will choose to highlight a new program that allows recent car owners to return their vehicle if they have lost their job. The commercials will also feature the 2009 "Car of the Year" award given to their Genesis sedan.The New York Times: Advertisers Change Game Plans for Super Bowl (January 27 2009) and have purchased the airtime for $3.0 million per 30 seconds. The Vice President of Marketing at Hyundai Motor America explained that "It's a terrible time for the economy but a wonderful opportunity for us to build market share and enhance our brand."Los Angeles Times: Advertisers Shell Out For Super Bowl Ads (January 27, 2009)

• 2008 Commercials

  Two 30-second Hyundai ads aired during the third and fourth quarters of Super Bowl XLII on February 3, 2009. They both highlighted the new Genesis luxury sedan and its various features. They were the company's first Super Bowl commercials at an estimated $2.7 million for each 30 seconds.

  
  

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