The debut of the 2010 Hyundai Genesis Coupe occured in a one 30-second ad that aired in a pre-game special before Super Bowl XLIII. The commercial was reportedly purchased from NBC for $3 million for the 30 seconds. The coupe was first shown at the Los Angeles Auto Show in 2007 while still in its prototype stage.
The Epic Lap
Hyundai will utilize the slogan "The Epic Lap" for its 30-second spot before the 2009 Super Bowl. Though no specific previews have been leaked, the company has verified that their car premiere will be headed by Formula-D champion Rhys Millen.Left Lane News: Hyundai to Introduce Genesis Coupe During Super Bowl XLIII (December 30, 2009) Currently, the manufacturer has two versions of the vehicle with 220 horsepower and 306 horsepower so the commercial might highlight the power differences.Left Lane News: Hyundai to Introduce Genesis Coupe During Super Bowl XLIII (December 30, 2009)
Hyundai Genesis Super Bowl Ad Video
- YouTube Video: Angry Bosses Hyundai Super Bowl Ad (Time: 4:00)
- Mahalo Answers: What do you think about the Hyundia Genesis Super Bowl Ad?
References
Fast Facts
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Fact:
Aired February 1, 2009
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Network
NBC
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Fact:
One 30-second commercial
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Fact:
Aired in pre-game special
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Theme
"Angry Bosses"
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Event
Super Bowl XLIII
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Manufacturer
Hyundai
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Fact:
Originally Hyundai purchased two spots to air during Super Bowl
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Fact:
Decided to replace ads with one addressing the 2008 Recession
