The Hyundai Genesis Coupe concept made its public debut at the 2007 Los Angeles Auto Show. It is a performance sports coupe with the choice of a turbocharged four cylinder engine or a 3.8 liter V6 engine with an estimated 300+ horsepower and a 0 to 60 of under six seconds. The production model for 2009 was revealed at the New York Auto Show 2008 and is expected to be one of the most affordable performance models available.

Hyundai will utilize the slogan "The Epic Lap" for its two 30-second spots during the 2009 Super Bowl, airing February 1, 2009. Though no specific previews have been leaked, the company has verified that their car premiere will be headed by Formula-D champion Rhys Millen.Left Lane News: Hyundai to Introduce Genesis Coupe During Super Bowl XLIII (December 30, 2009) Currently, the manufacturer has two versions of the vehicle with 220 horsepower and 306 horsepower so the ad duo might serve to highlight the power differences.Left Lane News: Hyundai to Introduce Genesis Coupe During Super Bowl XLIII (December 30, 2009)