Hyundai Billy Corgan Ad

    • Aired February 1, 2009 in pre-game special for Super Bowl XLIII
    • Length: 30 seconds
    • Network: NBC
    • Featured Billy Corgan and the the 2010 Hyundai Genesis Coupe
    • New Smashing Pumpkins song "FOL" debuted in adBillboard: Smashing Pumpkins to Debut Song During Super Bowl (January 28, 2009)
    • Reportedly $3 million for 30 seconds
    • Hyundai purchased a total of three commercials
    • Hyundai aired first Super Bowl commercial in 2008
    • $2.7 million per 30 seconds in 2008
    • {{item: SuperBowlRelateds}}
  • Hyundai spotlighted their Hyundai Genesis Coupe in a first quarter Super Bowl commercial that aired February 1, 2009. The 30-second, pre-game ad featured musician Billy Corgan of The Smashing Pumpkins. Originally, the car manufacturer had purchased dual spots for the Genesis Coupe but in light of the 2008 Recession decided instead to spotlight their new Hyundai Assurance program and their "Car of the Year" award.

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