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• A Hyundai Super Bowl XLIII ad aired on February 1, 2009 to reinforce their new "Hyundai Assurance" program. The program allows any owner to return their recently purchased vehicle if they lose their primary source of income within one year of purchase. Hyundai also aired two other commercials, one before and one during the game.

• Fast Facts

  1. Aired February 1, 2009
  2. Network: NBC
  3. Event: Super Bowl XLIII
  4. Three total Hyundai spots purchased, all 30 seconds long
  5. Highlighted new program, "Hyundai Assurance", where owners can return their vehicle if they recently lost their job
  6. Valid if primary source of income was lost within one year of purchase of car
  7. Also featured the Genesis Sedan and its 2009 "Car of the Year" award
  8. Estimated $3 milllion per 30 seconds
  9. First Hyundai Super Bowl commercial aired in 2008
  10. One pre-game commercial will feature the Hyundai Genesis Coupe

• Reorganization

  On January 27, 2009, Hyundai made an official announcement to reorganize their Super Bowl advertisement plan.The New York Times: Advertisers Change Game Plans for Super Bowl (January 27 2009) They had originally planned to run two spots focused on their brand new Hyundai Genesis Coupe, touting it as a sports vehicle. However, due to the economic environment surrounding the Super Bowl, the manufacturer decided to replace the ads with ones that reflect Hyundai's commitment to aid their consumers.The New York Times: Advertisers Change Game Plans for Super Bowl (January 27 2009) The ad for the Genesis coupe will air before the game.The New York Times: Advertisers Change Game Plans for Super Bowl (January 27 2009) The first will introduce a program entitled Hyundai Assurance that will allow owners to return their car if they lost their job in a year after purchase. The other commercial will reflect Hyundai's commitment to excellence with its 2009 "Car of the Year" award.The New York Times: Advertisers Change Game Plans for Super Bowl (January 27 2009)

  
  

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