The popular video site Hulu purchased airtime for Super Bowl XLIII. In the comic ad, actor Alec Baldwin (who appears in the series 30 Rock) revealed that the service is actually a secret operation run by aliens to destroy human productivity and turn our species' brains to mush. The ad aired during the fourth quarter of the Super Bowl, at around 6:30 pm PST, and was soon thereafter uploaded to the Hulu website.
Quotes
- Email excerpt from Hulu to media outlets:
- "During Super Bowl XLIII this Sunday, look for the launch of Hulu’s ad campaign. Finally, we’ll reveal the secret behind Hulu. We look forward to chatting with you further after air this Sunday."TV Week: Hulu Buys First Super Bowl Ad (January 26, 2009)
| Hulu
Hulu Super Bowl 2008 Ad
Mahalo Answers: What do you think about the Hulu Super Bowl Ad?
- Hulu: Alec and Huluwood (Time: 1:02)
What do you think about the Hulu Super Bowl Ad?(6 Answers)
A:
It was kind of a letdown for me. There was all this pre-bowl buzz about the "big announcement" Hulu was going to make. Hulu is evil was the ...
Super Bowl Score--M$50 Contest!!(52 Answers)
A:
Steelers 27 - Cardinals 24
What do you think about the Medium Super Bowl Ad?(0 Answers)
A:
No answers yet.
References
Fast Facts
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Fact:
Aired February 1, 2009
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Network
NBC
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Event
Super Bowl XLIII
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Estimated $3 million per 30 seconds
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First Super Bowl commercial for Hulu
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Hulu established in March 2008
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Announced in 2007
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Partners with NBC, FOX and other large networks
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Commercial-supported video streaming
