-->

• The popular video site Hulu purchased airtime for Super Bowl XLIII. In the comic ad, actor Alec Baldwin (who appears in the series 30 Rock) revealed that the service is actually a secret operation run by aliens to destroy human productivity and turn our species' brains to mush. The ad aired during the fourth quarter of the Super Bowl, at around 6:30 pm PST, and was soon thereafter uploaded to the Hulu website.

• Fast Facts

  1. Aired February 1, 2009
  2. Ad directed by Peter BergSlashFilm: Peter Berg Directed the Alec Baldwin Hulu Ad (February 2, 2009)
  3. Network: NBC
  4. Event: Super Bowl XLIII
  5. Estimated $3 million per 30 seconds
  6. First Super Bowl commercial for Hulu
  7. Hulu established in March 2008
  8. Announced in 2007
  9. Partners with NBC, FOX and other large networks
  10. Commercial-supported video streaming

• Quotes

  • Email excerpt from Hulu to media outlets:
  • "During Super Bowl XLIII this Sunday, look for the launch of Hulu’s ad campaign. Finally, we’ll reveal the secret behind Hulu. We look forward to chatting with you further after air this Sunday."TV Week: Hulu Buys First Super Bowl Ad (January 26, 2009)

  | Hulu

Categories

• View History
• Discuss on the Message Board
• Embed this Page
• Share this page