• Google Analytics was developed by Google to track and measure web-user statistics and their online behavior. Because Google Analytics also tracks keywords, it is a valuable tool for marketing a business. The videos contained on this page offer insight on how to use Google Analytics. Don't forget to check out Mahalo's page on Google Analytics.
  • Tips on How to Use Google Analytics

    1. You must have a Google account in order to use Google Analytics.
    2. After you register and have agreed to the terms of the site, begin adding summary information to the dashboard.
    3. Find the specific reports that you want to view and click "add to dashboard."
    4. You can avoid using the left-hand navigation area by clicking the links in the report box.
    5. To change the report dates, click the arrow located by the active date range, to find the calendar and the time line.
    6. The AdWords scorecard gives you detailed information about site usage, goal conversion, Ecommerce and specific metrics.
    7. Share your reports through direct Email or by scheduling it to send at a particular time.