How to Open a TCBY Franchise

TCBY, The Country’s Best Yogurt, has been in the frozen yogurt business from the first day a store opened in Little Rock, Arkansas, in the year 1981. A large variety of low fat frozen yogurt products are available at TCBY. TCBY started to franchise in 1982, and tried to convince potential business owners across the country that frozen yogurt can be a good and healthy investment.http://tcbyfranchise.com/tcby/about/about-tcby/history/

Cookie company Mrs. Fields purchased TCBY franchises in the year 2000, adding it to their portfolio of franchises and known company name brands. TCBY, already an established brand name and the loyal customer following, made TCBY a perfect addition to the Mrs. Fields company portfolio.http://tcbyfranchise.com/tcby/about/about-tcby/history/

TCBY frozen yogurt is made with real dairy, and provides the benefits of healthy living with the addition of live active cultures and probiotics. Our yogurt products at TCBY are low in fat, and free of trans fats. This frozen yogurt makes for a great treat and is a dessert alternative choice for anyone.http://tcbyfranchise.com/tcby/about/about-tcby/health-nutrition/

If you decide to become an owner of a TCBY franchise, you will have the support of the company through training, and franchising mangers, who can be contacted for any questions you need answered. During the training, you will be told what is expected of you and your partners, how much you need to invest financially, and how to conduct yourself.

Step 1: How To Apply

  1. When you are ready to open a TCBY franchise, contact the company by email, telephone, fax, or an online form that can be filled out on the website. A TCBY franchising manager will contact you, and give more information on the application process.http://tcbyfranchise.com/tcby/about/getting-started/the-process/
  2. After speaking to a franchising manager and you have decided to open a TCBY, an application must be filled out. This application may be filled out and submitted online, or downloaded and sent to head office.http://tcbyfranchise.com/tcby/about/getting-started/apply-now/ http://tcbyfranchise.com/tcby/about/getting-started/the-process/
  3. After head office has received your application, it will be reviewed. The application will either be accepted or declined.
  4. If your application has been accepted, a franchise development manager will contact you to set up an interview. The interview will last about an hour, and during this time, concepts, goals, and vision of TCBY and yourself will be discussed.http://tcbyfranchise.com/tcby/about/getting-started/the-process/
  5. During the interview, the franchise development manager will discuss the FDD or Franchise Disclosure Document. Any questions you have will be answered.http://tcbyfranchise.com/tcby/about/getting-started/the-process/ http://www.franchisefoundations.com/fddevaluator.html
  6. Next a discussion of a location for your TCBY franchise will be located. You will find out the site layout, design, and construction.http://tcbyfranchise.com/tcby/about/getting-started/the-process/
  7. After the initial interview is finished, you will have access to other TCBY franchise owners and hear about their experiences.http://tcbyfranchise.com/tcby/about/getting-started/the-process/
  8. Lastly, a final decision will be made by the franchise development manager and yourself on whether or not a TCBY franchise is for you.http://tcbyfranchise.com/tcby/about/getting-started/the-process/

Step 2: Training, Support, And Investment

  • Everyone who is interested in opening a TCBY franchise and decides to open one, must undergo training to learn the TCBY procedures, development, operations, construction, and marketing.http://tcbyfranchise.com/tcby/about/the-tcby-difference/traning/ Everyone will have excess to the franchise support center and famous brands university that the Mrs. Fields famous brands network has to offer.http://tcbyfranchise.com/tcby/about/the-tcby-difference/franchise-support/
  • In your training, you will learn how much money it will take to invest in a TCBY franchise. Your total initial investment will be in between $142,300 and $347,200. The total investment is broken down according to the following list: the initial franchise fee is $10,000, with $7,500 reimbursed for grand opening marketing expenses, ongoing royalties (money your franchise earns goes to Mrs. Fields parent company) are about 6% of all gross sales, the advertising fee is about 3% of all gross sales, and the initial term of agreement is 10 years for having your store in a traditional location or 5 years in a non-traditional location.http://tcbyfranchise.com/tcby/about/getting-started/investment/

Step 3: Inventory

  • Soft serve frozen yogurt and sorbet: Has been on the menu for over 25 years. There are 60 flavors of real dairy frozen yogurt and like fresh yogurt, there are millions of live active cultures, or probiotics. Also TCBY’s frozen yogurt is low in calories and fat. The sorbet is dairy free, and contains no fat.http://www.tcby.com/pages/page/soft_serve_yogurt_sorbet
  • Hand scooped yogurt and sorbet
  1. Regular frozen yogurt flavors: blueberries and cream, butter pecan perfection, chocolate chocolate, chocolate chunk cookie dough, cookies and cream, cotton candy, mint chocolate chunk, mocha almond, peaches and cream, peanut butter delight, pralines and cream, rainbow cream, rocky road, strawberries and cream, vanilla bean, and vanilla chocolate chunk.http://www.tcby.com/pages/page/hand_scooped_yogurt
  2. No sugar added flavors: Chocolate chocolate swirl and vanilla fudge brownie.http://www.tcby.com/pages/page/hand_scooped_yogurt
  3. Non dairy sorbet flavors: Psychedelic sorbet.http://www.tcby.com/pages/page/hand_scooped_yogurt
  • Beriyo yogurt smoothies: Yogurt smoothies available in 12 flavors: berrylicious, strawberry bananza, straight up strawberry, strawberry fling, black ‘n’ blueberry, pink pineapple, piña paradise, mangolada, mango tango, mondo mango, peach paradise, peach palm.http://www.tcby.com/pages/page/beriyo_yogurt_smoothies
  • Yogurt specialties: Shiver, sundaes, waffle cones, dipped waffle cones, banana splits, parfait, shakes and malts, cappuccino chiller, frappe chiller.http://www.tcby.com/pages/page/yogurt_specialties
  • Yogurt cakes and pies
  1. Deep dish pies: Chocolate decadence, cookies and cream, peanut buttery fudge, turtle ripple, white chocolate mousse brownie.http://www.tcby.com/pages/page/yogurt_cakes_and_pies
  2. Yogurt cakes: White chocolate mousse yogurt with chocolate cake, vanilla fudge swirl yogurt with chocolate cake, vanilla yogurt with white cake, chocolate and vanilla yogurt with crunch cake.http://www.tcby.com/pages/page/yogurt_cakes_and_pies

References

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